Halloween 2026: The 10 Most Searched Costumes in the United States, According to Google and Amazon

From a horror unicorn to characters from movies, video games, and cartoons, discover the 2026 Halloween costume trends in the United States. We'll tell you which ones appear in the top Google searches and which are among the best-sellers on Amazon.

Halloween 2026 is getting closer, and in the United States, costume searches reflect a mix of horror, nostalgia, pop culture, and unexpected characters. This year, the most popular options aren't limited to the classic witches, vampires, and skeletons.

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Google released its annual Frightgeist guide, featuring costume trends based on searches conducted in the United States. The list offers ideas for those who still haven't decided what to dress up as for this October 31st.

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What are the most popular costumes for Halloween 2026 in the United States?

According to the Google Frightgeist ranking, these are the 10 costumes leading the 2026 Halloween trends in the United States:

1. Buddy the Unicorn

First place goes to Buddy the Unicorn, a character from the horror movie Buddy.

2. NeeDoh

Second place is held by NeeDoh, a line of sensory stress-relief toys known for their squishy and moldable texture.

3. Nikki, from Obsession

Nikki, a character from the horror movie Obsession, takes third place.

4. Agamemnon, from The Odyssey

The character of Agamemnon, inspired by The Odyssey.

5. Lily Love Braids, from Poppy Playtime

Fifth place goes to Lily Love Braids, a character from the horror video game Poppy Playtime.

6. Oliver Tree

The musician Oliver Tree (who passed away this year) also appears among the costume trends for Halloween 2026.

7. Verity from Minecraft

Verity, a character related to Minecraft

8. Carl, from Dungeon Crawler Carl

The eighth spot goes to Carl, from the Dungeon Crawler Carl novel series.

9. Disco Scooby-Doo

Scooby-Doo returns to Halloween trends with a disco version of the famous animated character.

10. Hazel Hook, from Descendants

Tenth place goes to Hazel Hook, a character from the Descendants franchise.

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What are the best-selling Halloween costumes on Amazon?

Among the most searched are:

• Disfraz de la Princesa Peach (Super Mario)
• Ghostface (Scream)
• Spider-Man
• Trajes inflables (como ranas y pasteles)
• Atuendos retro.

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When is Halloween celebrated in the United States?

Halloween is celebrated every year on October 31st. In 2026, the date falls on a Saturday.

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