started an advertising campaign on social media to promote her new lingerie collection under the umbrella of her brand SavageXFenti, perfect for the upcoming holiday season.

The singer and businesswoman turned to her social media accounts to share details of her campaign, in which she appears modeling her stunning figure, dressed in a lace set designed with sheer mesh.

The look in question was a high-waisted thong bikini with a garter belt in shades of brown, burgundy, and blue, as well as thigh-high stockings and a sheer push-up bralette, paired with a satin robe. She added blue jewelry to the ensemble, including a pair of large earrings and rings on both hands.

She showcased her chocolate-colored hair styled in waves, while her face was defined by makeup in bronze tones, brown lipstick, pink blush, blue eyeshadow on her eyelids, and black mascara on her lashes.

"And yes, it's that time! No beating around the bush," she wrote in the post made on Instagram.

The celebrity caused a sensation during her attendance at Paris Fashion Week, including the Dior and Matières Fécales shows, with looks that wowed and made it clear why she is a fashion icon, wearing an asymmetrical black midi dress, luxury jewelry, and accessories that made her look enigmatic.

A few days ago, she made headlines after it was announced that the woman who fired shots at her home in Los Angeles earlier this year was charged with attempted murder in addition to 10 other counts of assault with an assault weapon against Rihanna and three counts against an inhabited dwelling.

The Los Angeles District Attorney's Office stated in a press release: "Everyone deserves to feel safe in and around their home. Firing a gun at an inhabited dwelling is a serious, violent, reckless, and dangerous crime."

So far, Rihanna has not spoken publicly, even though she was a direct victim since she was inside her home at the time of the attack.

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