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Actress Sydney Sweeney surprised her millions of followers on social media after starring in a new promotional campaign for her lingerie brand, SYRN. With a concept inspired by one of the most iconic Christmas movies of the 90s, the Euphoria star combined humor, nostalgia, and sensuality in a video that quickly generated reactions.
The American actress continues to drive the growth of her intimate apparel firm, and this time, she chose to recreate iconic scenes from the classic Home Alone, adapting them to the aesthetic of her latest seasonal collection.
As part of the SYRN Christmas campaign, Sydney Sweeney appeared wearing a navy blue lingerie set with a plunging neckline, accompanied by a matching knit sweater. In the promotional video, the actress recreated one of the most remembered scenes from Home Alone, when Kevin McCallister, the character played by Macaulay Culkin, applies aftershave and reacts by clutching his face with his hands.
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Sweeney adapted the moment with a fun and glamorous touch, posing in front of the mirror while holding a razor and admiring her reflection before imitating the character's famous expression of surprise.
The campaign also included another reference to the movie, with the actress recreating the scene in which Kevin enjoys a huge bowl of ice cream while watching an old gangster film.
Along with the release of the video, the official SYRN account shared a message inviting its followers to discover the brand's new Christmas collection and get a head start on the winter season.
The strategy is part of a series of thematic campaigns that the company has developed over the last few weeks. Previously, Sydney Sweeney appeared characterized as characters inspired by popular Christmas stories, including Cindy Lou Who from The Grinch and visual references to The Nightmare Before Christmas.
Since the launch of SYRN at the beginning of the year, the actress has explained that one of her main goals is to offer garments designed to adapt to a wide variety of silhouettes and needs.
Sydney Sweeney has noted on several occasions that she seeks to create a space where women can feel comfortable and safe in expressing different facets of their personality.
In addition, she has highlighted that she works with a team of designers and models with different body types to ensure that each piece functions beyond a single image or beauty standard.
According to the actress, each design must meet a very simple criterion: if she herself would not be willing to wear it, then it would make no sense to produce it.
With SYRN, Sydney Sweeney is trying to break into a market dominated by well-recognized brands like Skims, founded by Kim Kardashian, and Savage X Fenty, created by Rihanna.
The actress has maintained an intense promotional campaign since the creation of the firm, betting on striking visual content and strategic collaborations to position the brand.
The lingerie line represents only one of the actress's business projects. She also recently launched her production company, Fifty-Fifty Films, with which she will begin developing film and television projects.
Her first production will be Echo Valley, a thriller. Additionally, she is working on a reinterpretation of the classic story of The Legend of Sleepy Hollow, where she will play Katrina Van Tassel.
While she continues to expand her business ventures inside and outside of Hollywood, the actress demonstrates that her presence is no longer limited to acting.
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[Publicidad]