Recommended
Following the controversy generated by comments from Pedro Sola regarding dogs and their owners during a broadcast of Ventaneando, the criticism on social media has not ceased. Now, brands like LALA and Hellmann's have joined the conversation with creative campaigns in favor of animal welfare.
Below, we tell you what these campaigns that have gone viral are about, how users reacted, and what the future might hold for Pedro Sola on the show.
Así es la campaña de LALA México que se volvió viral tras la polémica de Pedro Sola
LALA Mexico published a creative campaign on its Instagram account featuring a puppy accompanied by a tostada with tinga and cream. The image is accompanied by a play on words with the host's surname.
"We all like a delicious tostada with LALA cream. NOT alone for the puppies".
In the description of the post, the brand wrote:
"A recipe alone just doesn't sit well... neither with us, nor with the puppies. Always accompany it with the unique flavor of Crema Lala".
Las redes sociales reaccionan a la campaña de LALA México
At the time of writing this note, the LALA post has over 90,000 "likes" and more than 2,600 comments.
The reactions did not take long to appear. While some users celebrated the brand's creativity and its stance in favor of animals, others considered the message to be forced.
Among the most notable comments are:
- "Jaja te queremos mucho equipo de marketing".
- "Jajaja excelente idea y creatividad".
- "Súbale el sueldo al que hizo esta joya".
- "Imaginen si cada marca que hace marketing apoyando a los perritos donara o hiciera campañas para esterilizar a los perritos sin hogar para que sean cada vez menos".
- "Muy forzado".
- "Solo por eso, Lala, le voy a echar más crema a mis tacos".
- "Gracias por incluir perritos en sus campañas. Ojalá sigamos construyendo un México con menos maltrato animal, menos abandono y más adopciones".
Hellmann's también se suma a la conversación sobre Pedro Sola
Hellmann's also reacted to the controversy surrounding Pedro Sola with an Instagram post that quickly caught the attention of users.
In a carousel, the brand shows a jar of mayonnaise accompanied by the phrase:
"Don't even mention it to me, we haven't spoken in a long time".
In an apparent allusion to the host.
In the second image, a puppy appears shaking hands along with the message:
"Here we love and respect puppies".
¿Pedro Sola saldrá de Ventaneando?
According to journalist Gabriel Cuevas, TV Azteca is reportedly evaluating Pedro Sola's future on Ventaneando due to the public and media pressure generated after the controversy. However, the television network has not yet confirmed that version.
Additionally, the organization Va por sus Derechos has already filed a complaint with the Prosecutor's Office for Environmental Crimes and Urban Protection of Mexico City against Pedro Sola, Paty Chapoy, and company for alleged apology for animal abuse and incitement to violence.
La postura oficial de TV Azteca
So far, TV Azteca has not announced any sanctions against Pedro Sola.
Following the controversy, Ricardo Salinas Pliego, owner of the television station, shared the host's apologies and assured that in his companies "animal abuse or fostering violence against any living being is not permitted." He also stated that these types of comments will not happen again and that they will strengthen actions to protect dogs and cats in need.
[Publicidad]