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Kylie Jenner captured attention on social media after presenting a new collection of bikinis that stands out for its bold designs and minimalist silhouettes. The entrepreneur and influencer shared images and videos of the campaign, in which she wears several models of tiny swimsuits, sparking thousands of reactions among her followers and once again consolidating her influence in the fashion world.
The 28-year-old star announced the launch of a new collaboration between her clothing brand Khy and the brand Frankies Bikinis, founded by Francesca Aiello. To promote the collection, both starred in a campaign inspired by a summery and glamorous atmosphere called Fever Dream.
Through Instagram, Jenner revealed that this is the second time she has worked with Aiello and expressed her excitement to show the result of the partnership. The entrepreneur accompanied the post with images in which she models various string bikinis, pieces that highlight her figure and quickly became a trend on social media. The new collection will be available starting July 14.
The professional relationship between Jenner and Aiello began in July 2025, when they launched the line Cloud Cups by Frankies Bikinis x Khy, a proposal that combined the characteristic aesthetic of both brands. Now, the designers are joining forces again with a collection that seeks to celebrate confidence, femininity, and the Californian style.
From the official Khy account, the new proposal was defined as a collection inspired by “the art of being seen and the in-between moments,” reflecting a relaxed and sophisticated essence at the same time.
For her part, Francesca Aiello assured that collaborating with Jenner again has been a special experience. As she explained, both were inspired by the city of Los Angeles, the place where they grew up and which served as a starting point for the creative development of the garments.
The designer noted that they reviewed vintage pieces from their own wardrobes to find unique and sensual references that captured the essence of the city. The result was a line composed of eye-catching prints, fun details, and cuts designed to highlight the silhouette.
One of the most talked-about moments of the campaign shows Jenner and Aiello sharing laughs while wearing pink bikinis with shiny finishes and chrome details, an image that summarizes the fresh and summery aesthetic of the collection.
The success of this collaboration comes at a key moment for Khy, the brand that Kylie Jenner officially launched at the end of 2023. The entrepreneur introduced the project with a photograph in which she appeared wearing a black faux-leather trench coat, accompanied only by the message: “Meet Khy”.
Since then, the firm has expanded its presence in the fashion industry through different collaborations and exclusive collections. Currently, Jenner continues to lead several successful businesses, including Kylie Cosmetics, Kylie Skin, Khy and the drink brand Sprinter.
Meanwhile, one of her most talked-about projects in the past, Kylie Swim, seems to have been pushed to the background. The swimsuit line practically disappeared from the internet and today only an Instagram account with no recent updates remains active.
With this new venture alongside Frankies Bikinis, Kylie Jenner proves that she remains one of the most influential figures in the sector, capable of turning every launch into a viral phenomenon and setting trends with some of the most striking bikinis of the summer.
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[Publicidad]