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The elimination of the Mexican National Team in the 2026 World Cup gave rise to an unexpected phenomenon on social media. Thousands of fans of the South Korean band BTS, known as ARMY, and followers of One Direction, announced that they would start following Liga MX teams to continue supporting the Mexican footballers they admired during the tournament.
In the middle of the conversation, the Club Deportivo Guadalajara (Chivas) decided to join the trend with a message posted on X, which quickly went viral and generated thousands of reactions among soccer fans and BTS followers.
¿Por qué las ARMY comenzaron a seguir a Chivas?
Following Mexico's elimination in the 2026 World Cup, many fans shared on social media that they would continue to support the Mexican National Team players in Liga MX.
In the case of Chivas, several ARMY decided to become new fans of the "Rebaño Sagrado" (Sacred Flock) because the club has footballers who were part of the Mexican National Team, such as Raúl "Tala" Rangel, Roberto "Piojo" Alvarado, Luis Romo, Armando González, and Brian Gutiérrez.
¿Qué publicó Chivas para dar la bienvenida a las ARMY?
The community manager for Chivas' official account responded with enthusiasm to the thread of an ARMY who shared a mini-guide for those who wanted to start following the club.
"Welcome to the ARMY, directioners, and all the girlies who are now ChivaHermanas. Get ready, because you are going to fall in love with this crest and these colors."
Additionally, they took advantage of the conversation to ask for the meaning of some terms used by the fans, such as "Brimiga," "ult," and "wrecker."
In the comments, the ARMY themselves explained that "Brimiga" is the name they use for the friendship between Brian Gutiérrez and Armando González. They also pointed out that "ult" refers to their favorite, and "wrecker" to their second favorite.
¿Cómo reaccionaron las redes al mensaje de Chivas?
Chivas' post was well-received by many ARMY, who even began asking for merchandise inspired by the K-pop world, such as lightsticks with the team's colors or photocards of the players.
On the other hand, some Liga MX fans joked about the arrival of the BTS fandom and commented that the ARMY are known for their intense activity on social media and even for identifying public information about users during internet arguments.
Among the reactions, highlights include:
- "Vete a la v*rga, las ARMY sí andan decididas en empezar a apoyar equipos de la Liga MX. Pensé que era mame jajajajajajaja".
- "Solo les aviso que en el futbol no todo es color de rosa y ese sentimiento de quedar fuera de liguilla no se compara ni de cerca a cuando se separó One Direction".
- "Necesito urgentemente que vendan photocards de los jugadores; si lo hacen, me apartas unas de Brian".
- "Si p*teamos a las Chivas vamos a terminar bien doxeados, se acabó".
- "Las ARMY van a doxxear a los que nos estén chingando la madre".
El meme de Ricky Martin también se volvió viral
Another post that became very viral was from a user who shared a video of Ricky Martin during the Super Bowl halftime show, accompanied by the message:
"The 'fifas' seeing how kpopers are arriving at their Liga MX fandoms."
The 2026 World Cup has achieved something unexpected: uniting two completely different worlds, K-pop and soccer. And the best part of this phenomenon has been the clever interactions between both fandoms on social media.
[Publicidad]