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Actress Sydney Sweeney began the celebrations for her 29th birthday with a striking campaign for her lingerie brand, Syrn, in which she appears modeling semi-sheer lace pieces that quickly caught the attention of her millions of followers on social media.
The Euphoria star shared images and videos to announce the launch of a new collection inspired by romance and the celebration of her birthday month.
Through Instagram, Sydney Sweeney presented some of the designs that will be part of the collection titled “Birthday Boobs,” which is scheduled to launch on September 1st, just a few days before the actress turns 29 on September 12th.
In the promotional material, she appears wearing lace bras, garters, and other lingerie sets while interacting with a huge table decorated with cakes and festive elements.
The campaign photos show a retro aesthetic inspired by a 1970s kitchen. In several scenes, the actress uses props like milk bottles, balloons, and rolling pins while decorating a heart-shaped cake.
The collection incorporates romantic details like hand-drawn forget-me-not flowers, bows, and special embroidery, as well as phrases written in Sweeney’s own handwriting.
According to the information shared by the brand, the line focuses on a wide variety of sizes and designs for different body types. The garments will be available from size XXS to 3X, in addition to offering 44 bra sizes. Prices will range between 19 and 64 dollars, maintaining an accessible offering within the lingerie market.
The actress has noted that one of the main goals of Syrn is to offer options that make women feel comfortable and confident. On various occasions, she has explained that her interest in creating the brand arose from personal experiences related to the difficulty of finding garments that fit different body types correctly.
In addition to establishing herself as one of the most popular actresses in Hollywood, Sydney Sweeney continues to expand her business ventures.
The success of her collections has turned Syrn into a brand followed by thousands of consumers, whose releases often sell out quickly.
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[Publicidad]